Founded in 2007, SEA Gamer Mall is an online digital trading and services platform for gamers, developers and publishers. SEA Gamer Mall currently has over 1.8 million users worldwide.
600% Growth in Volume of Transactions
“Since deploying SHIELD, we’ve seen more than 600% growth in the volume of transactions. We hope to continue the successful partnership and grow together.”
Tommy Chieng, Chief Operating Officer, SEA Gamer Mall
SEA Gamer Mall is an online digital trading and services platform for gamers, developers and publishers – users can buy game cards, gift cards and mobile reloads. Since inception in 2007, it has aggressively penetrated the Southeast Asian market and has expanded its operations around the world serving customers in Europe, Middle-East, North America and more recently South America.
Company Growth Stifled by Fear of Fraud
Much of SEA Gamer Mall’s revenues come from the sale of digital goods such as game cards, gift cards and mobile reloads. Unfortunately, these goods are highly susceptible to fraud and often resold in the black market by fraudsters. As a result, SEA Gamer Mall suffered from frequent coordinated fraud attacks and high chargeback rates.
Confronted with such high risks, SEA Gamer Mall took a risk averse approach towards accepting transactions and this impacted not only customer experience but restricted the company’s ability to scale and grow.
Driving Improved Customer Experiences
The digital gaming industry is one of the fastest growing industries in the world. Tommy Chieng, Chief Operating Officer at SEA Gamer Mall says, “As an industry leader, we have to constantly evolve and improve our platform to provide a better user experience.”
As part of this evolution, Tommy and team started looking for a cyber security partner. Having completed a review of the market, SEA Gamer Mall selected SHIELD to protect its platform. “One of the critical reasons for selecting SHIELD was because unlike the other solutions on the market, we did not need to set any rules, we could simply integrate the solution and start seeing immediate results,” says Chieng.
By adopting SHIELD’s autonomous risk intelligence platform, SEA Gamer Mall transitioned from a highly manual and time-consuming approach, to making decisions in real-time. Chieng comments, “Previously, our users needed to go through a long, manual verification process. With SHIELD’s autonomous technology, a decision can be made in less than 0.1 seconds enabling a seamless experience for our users.”
Focused on Expansion
It was very important for SEA Gamer Mall to find a trusted partner capable of protecting their entire ecosystem from user registration right through to check out. Chieng comments, “Thanks to SHIELD, we no longer to need to worry about fraud – instead my team can focus their efforts on service quality, our products and driving innovation.”
Chieng concludes, “We strive to the best and most trusted online gaming platform for gamers. Since deploying SHIELD, we’ve seen more than 600% growth in the volume of transactions. We hope to continue the successful partnership and grow together.”